TOUCHED

ROMANTIC

PEACEFUL

AMAZED

EXCITED

AFFECTIONATE

PASSIONATE

PLAYFUL

THANKFUL

LOVED

HAPPY

HOPEFUL

Beauty

Health

Finance

Media

Fashion

Transport

Food

Insurance

Public Interest

Public Utility

The first in the Hong Kong beauty sector to tap into the vast potential of AI, the campaign reimagines the intersection between art and algorithm in the marketing realm, and sets the stage for a new era of tech-inspired creativity.

心脈．心緒．互應　

新一季SHISEIDO 的創作嘗試加入digital arts 元素，表達SHISEIDO全新transformative beauty概念，並首次使用四子各自的Brainwave 數據作為PROMPT，經 Generative AI 軟件運算出專屬四子的digital motion graphics，其後找來T-Ma為這些generative arts 配上音樂，繼而啟發Beep為四子編上四款舞步，透過生物數據和AI演算，把四子內在的原美狀態衍生成為一場互動互連的digital art performance。

Video

MIRROR 4子 x SHISEIDO  | 原美三重奏  肌膚更見光澤、提拉、緊緻 | 回復年輕肌膚

Anson Lo x SHISEIDO | 原美三重奏 | 全新VITAL PERFECTION極上紅花緊緻面霜

Edan x SHISEIDO | 原美三重奏 | 全新VITAL PERFECTION極上紅花緊緻雪紡霜

Ian x SHISEIDO | 原美三重奏 | 全新VITAL PERFECTION抗引力V面霜

姜濤 x SHISEIDO | 原美三重奏 | 全新VITAL PERFECTION抗引力V面霜

Carousel

SHISEIDO

New✨Darlie好來 X 姜濤 🕰️長效抗菌 Bye Bye口氣🍃【30秒廣告】

Darlie

The campaign aims to elevate Hang Seng’s wealth management proposition beyond the confines of conventional affluent lifestyle imagery, as well as to establish a genuine bond with customers, grounded in deep insight and empathy of our target: The Sandwich generation.

Hang Seng Wealth Management
細訴你與我的Little Great Stories

【恒生 X 古巨基】細訴你與我的little great stories

【恒生 X 古巨基】把握明日機遇，捉緊更多幸福

【恒生 X 古巨基】創造被動收入，守護眼前幸福

Hang Seng Bank

Fit For Glory
But what is Glory?

Glory is not the privilege of champions.
It’s the spirit embodied by every person who sweats for their dreams. No backing down, no giving up.
It’s the same spirit that drives Hong Kong-based Filipino rapper JB. 
Through his experiences as a dream-chaser and his personal statements, 
New Era reveals why Glory is attainable by everyone, 
while defining a Glory that’s all his own.

His words are his strength: 
“Glory stays in style” 
“Glory makes no compromise” 
“Glory goes beyond” 
“Glory takes no shortcut”

This campaign is a shout-out to every person who commits themselves to their dreams. 
Get Your Glory On, join up with New Era and live your own Glory Statement!

New Era 2023 Branding Campaign
Fit for Glory

 New Era Cap on Instagram: "【NEW ERA 2024「FIT FOR GLORY」】
New Era 延續品牌理念「FIT FOR GLORY」，並邀請熱愛美國街頭潮流文化的香港本地Rapper 杜志邦 Jiggie Boy (JB) 作為亞太區宣傳廣告代言人。詮釋New Era關於追求夢想的精神，鼓勵每個與品牌理念一致的人 「GET YOUR GLORY ON」。因為榮耀不只是屬於冠軍級運動選手，而且屬於每個為了夢想付出汗水，堅持不懈的人。

Keeping it trill, the Hong Kong local rapper Jiggie Boy (JB) is on the mic as the face of New Era APAC ‘FIT FOR GLORY’ campaigns. We set our heart on encouraging every determined soul that shares the same philosophy of life as ours to “GET YOUR GLORY ON”. Never does glory solely belong to elite athletes. Instead, it belongs to every dreamer who toils to achieve their goals, to make every day count, and to rise and shine in life. 

#NewEra
#NewEraCap
#FitForGlory
@newerahk
@jiggie_boy"

New Era

100% 天然薄荷  0添加  清新更好Vibe

Darlie雙重薄荷牙膏 令你擁有持久清新口氣🍃【15秒廣告】

Darlie Freshness

HSBC Travel Guru 
陪你玩轉No-Normal旅行潮流

滙豐Travel Guru會員計劃｜陪你玩轉No-Normal旅行潮流

HSBC

HSBC celebrates the coming of age by connecting their first mobile phone with their first banking account, bringing together social independence with financial independence.  Riding on the concept of “letting go”, we propose to HK parents to step out of their control tower and let their children to become teens of independent mind.

HSBC for Teens ｜由0用錢變靈活用錢

HSBC CREDIT CARD X GOOGLE TREND  
潮流勢一 

There is one thing in common between Hong Kong people and Maruko: they both share a laid-back attitude and enjoy playing things safe, taking less risk on life occasions. Taking her interesting “play safe” philosophy, we appoint Maruko as the safety ambassador of MTR to educate on safety awareness when using escalators by observing the common behaviors of Hong Kong people in the form of a Classic Japanese Variety Show. This allows the audience to get the message in a light, easy and funny way during their commute time, and to understand sometimes in life, learning to play safe, stay safe matters.

MTR X Maruko
搭鐵人生要 Stay Safe 

MTR Stay Safe 觀察學

MTR X Maruko Escalator Safety Campaign 
搭鐵人生要 Stay Safe 

The Challenge: HPV genital warts are more common in males; however, its strong link to cervical cancer may suggest irrelevance for men.
The Insight: HPV is gender neutral that doesn’t discriminate based on gender, but its risks and implications for men are often overlooked.
The Idea: Men’s Choice Matter: HPV may seem inescapable, but men have a choice - choose vaccination for protecting themselves and their partners.

Men's choice Matter
男人要識揀預防

Interactive Video

《與HPV的距離》｜  預防HPV，男人要識揀預防！

HPV微電影鏡頭後超真實檔案!!!

Dermacept CC 30"_我有一個肌膚營養C

Dermacept CC Lotion 15s_HK version

Key Visual

DERMACEPT CC

A truly data driven initiative from HSBC credit card, harnessing the first party data from HSBC and third party data from Google Trends to predict the next most-trendy promotion.  

HSBC CREDIT CARD X GOOGLE TREND  
潮流勢一 

Hada Labo Light Cream
肌荒之新對策  

Hadalabo 肌研極地Duo 30s_肌荒篇

Hadalabo 肌研極地Duo 15s_無重水感，Getto!

Hada Labo Light Cream
肌荒之新對策   

Mentholatum

A local activewear brand that brings a unique sensuality to functional clothing. Our task was to launch the “Beauty that performs” brand promise globally and build the brand from scratch, from communication strategy to launch creative assets across all social media platforms to PR & Events. Collaborating with two Bees group agencies, our all-women WOW team were able to deliver a full 360 O2O campaign despite limits in budget and time. Our core idea: “Every wow makes you glow”, a celebration of the inner fulfilment the modern woman enjoys from every small achievement.

WOW Launch video

Event Carousell

Social Images

The brief was to create a product video featuring HK's first ESG-themed legacy plan. We enhanced the product story with a parable and a credible, relatable spokesperson.

ESG PRODUCT VIDEO
一代耕耘，幾代收獲

Sunlife Stellar

ESG PRODUCT VIDEO 
一代耕耘，幾代收獲

Sun Life

To launch this upgraded version of a bestseller with super skin food cranberry essence, we introduced a new Japanese term that seamlessly connects the skin benefit with the product attribute.  

Hadalabo SH cream 20s

When the Bank of China came to us for a rebranding campaign under the theme of “Bank of the Future”, we thought it was time to shake up the market with a brand new image for this very conservative bank. After studying their new product offerings, which include an AI-enhanced stock picking service, we decided to go one step further: use the latest Midjourney AI software to generate the creative works. We believe we are the first agency in HK to use Midjourney for commercial purposes. Not only that, we collaborated with digital artist Henry Chu to create a bespoke algorithm for this campaign, which was then used to project a strikingly futuristic yet deeply humanistic vision of the client’s Bank of Future proposition.

Event Photos

BANK OF CHINA

Beauty transcends time. To celebrate the incredible journey of one of the most iconic brands in the world, we travel back in time to its place of origin for a deep dive into the founder’s philosophy - 至哉坤元，萬物資生. Over the last 150 years, Shiseido has transformed itself from a small western pharmacy into a global skincare and cosmetic brand, one that blends Western science and Japanese aesthetics to create products that connect past, present and future.

SHISEIDO 150 ANNIVERSARY FULL VERSION

SHISEIDO 150_ANSON LO

SHISEIDO 150_Edan

SHISEIDO 150_ Ian

SHISEIDO 150_KEUNG TO

Shiseido

DBS 2023 Branding Campaign
Live more, Bank less

【DBS星展銀行－Live more, Bank less】

Branding Campaign 2023 
Live more, Bank less

To launch this Shiseido’s very first product with a heritage of over 100 years with the four ambassadors, we injected a theme of ‘Hope’ in the work after their heartbroken incident last summer.   “The First Light” captured the essence of this essence well:  in Chinese “ to catch the first light” means “seeing the hope ahead”.  “First light” also sounds like “ Storing light” for your light, which succinctly represents the product benefit of a glowing skin.

SHISEIDO Eudermine 肌膚的曙光

SHISEIDO Eudermine 15"_Anson Lo

SHISEIDO Eudermine 15"_Edan

SHISEIDO Eudermine 15"_Ian

SHISEIDO Eudermine 15"_KT

Shiseido EUDERMINE

Darlie's whitening proposition was getting lost in a fiercely competitive market. A year after the launch of its new double-enzyme formula, awareness remained low. How could we retake the lead with superior product differentiation?
Darlie’s brand purpose has always been this: to enable users to make deep human connections through the power of a confident smile. Once again, we turned to the best spokesperson for this message, someone who is genuine enough to let us look beyond the superstar to the unassuming, relatable person that he is. 

Darlie All shiny White 重塑原齒白

All Shiny White 重塑原齒白

The market was hit hard by the 5th wave of the pandemic. The city was in lockdown, and its people were anxious. Three doses into its vaccination drive, the government was still unable to contain the outbreak. As a leading skincare brand, we refused to stand idly by as fear gripped our city. We launched a campaign to remind the public that skin perfection is still achievable with a simple 3-step regimen. We may not always be able to change our circumstances, but the continued pursuit of beauty in the face of adversity is ultimately life-affirming, prompted as it is by an insistent optimism that will carry us through.  

SHISEIDO 肌膚 本美呈現 LONG VERSION

SHISEIDO KEUNG TO 20S

SHISEIDO ANSON LO 20S

SHISEIDO IAN 20S

Excellence in Health & Beauty Marketing, Marketing Excellence Awards 2022   

Excellence in Retail Marketing, Marketing Excellence Awards 2022 

Excellence in Advertising, Marketing Excellence Awards 2022 

Beauty/Fragrance/Personal Care, Effie Award 2022 

Digital: Influencer Marketing, Effie Award 2022

Commerce & Shopper: Crisis Response/Critical Pivot,Effie Award 2022

In the public eye, Darlie had become a brand that was long past its prime. Brand preference was low, market share was dwindling. Worse still, it had just been given a new Chinese name that was likely to reinforce rather than reverse consumer perceptions. What could we do to turn it from zero to hero in a very competitive category? The answer is celebrity endorsement, but with a very big difference: a candid retelling of the journey that took a boy with neither friends nor self-confidence to the heights of stardom. Keung To's deeply personal story is honest, empathetic and inspiring to countless young people struggling with self-esteem - all the "ugly ducklings" who will, in time, become swans.   

Darlie X Keung To " Find your inner child"

3D OOH

Darlie 3D BTS

The ask was to create a celebratory video for the 130th anniversary of Sun Life in HK, one that would, instead of trumpeting past glory, carry a message that is relevant to the local context. Our concept: Happiness is circumstantial, Joy is not. In an ever changing world, it is the joy of life that allows us to celebrate every fleeting moment.

130th Anniversary Branding Campaign
隨明日變，變更幸福

Sunlife 130週年【隨明日變，變更幸福】

A series of 6-sec. segments that showcase the digital capabilities of the HSBC mobile app. Fast-paced edits are used to appeal to the younger generations, who have ultra-short attention spans and zero tolerance for hassle, and look for a real-time, one-stop and secure mobile banking experience.

HSBC  |  一手主導 NEXTSTARTER 90s

An edutainment series on fund selection, targeted mainly at millennials but also the mass audience. The Problem: most employees don’t take the time to familiarize themselves with their MPF portfolios. They find it boring and complicated. The Idea: Learn from the Masters. Let their insights be your guiding lights.

積金局  |  積金名人傳  |  牛頓篇

積金局 | 積金名人傳 | 伽俐略篇

積金局 | 積金名人傳 | 鄭和篇

MPFA

Public sentiments toward the MTR were highly polarised. To help the client regain the trust of Hong Kongers, we suggested a human campaign with a humble and sincere voice. The true stories told by MTR employees combined for an engaging collective portrait of a professional and dedicated staff.

MTR  |  同理心 為你想  |  車站職員Suki篇

MTR  |  同理心 為你想  |  車站職員Lawrence篇

MTR  |  同理心 為你想  |  工程師Laura & John篇

Best Use of Social Media, MARKies AWARDS 2022

Excellence in Lifestyle & Entertainment Marketing, Marketing Excellence Awards 2022

ViuHK came to us with a very challenging ask: differentiate their brand from their sister company, ViuTV. The launch of Disney+ had made it all the more important for ViuHK to preempt the market with a distinctive brand image. We knew we could not leverage on “The Mirror Phenomenon” as this would only make it even harder to tell ViuHK and ViuTV apart.
We decided to live up to their core value  - The Power of Drama - by making their advertising campaign every bit as entertaining as their drama programmes.

Viu HK  |  劇力任你轟 Full version

轟動漫

Viu HK 15s 轟動漫

轟配音劇

Viu HK 15s 轟配音劇

轟狗血劇

Viu HK 15s 轟狗血劇

轟oppa

Viu HK 15s 轟oppa

轟日劇

Viu HK 15s 轟日劇

Featured

Viu Hong Kong

Ask: Tell millennial investors about the redesigned, easy-to-navigate user interface of the HSBC investment app.
Problem: Every banking app looks the same, and the products on offer are often indistinguishable from bank to bank.
Solution: Tap into “Investor Psychology”. Speak their language to change their mind. 

Digital Capability Campaign 2021
投資點、指easy

HSBC  |  FLEXINVEST潛行買家

HSBC  | SMARTINVEST沒如果先生

HSBC  |  Dashboard 投資亂太郎

A regional campaign for the brand’s 100th anniversary, created with an emphasis on local relevance while embracing the new global thematic message - Fit for Glory. 
Glory is not just for champions, but everyone who welcomes challenges and moves beyond, no matter the obstacles and the fear. 

NEW ERA "Fit for Glory" brand video

Although a household name, Darlie was an aging brand that was losing its relevance in the local market. Its brand image was in serious need of a major revamp. But 2021 was a tough year to do branding work, so we urged the client to take a bolder step: salute the local unsung heroes who chose to stay true to themselves during those trying times and live each day with a confident smile.

Darlie Branding 2021
笑出自信 笑得亮白

Darlie "Sushi Master" full version

Darlie "The Drummer" Full Version

Vital Perfection is the most iconic premium franchise in the Shiseido Skincare series. Following the successful launch of Ultimune 3.0, Shiseido tasked us with sustaining the impact of the members of MIRROR as brand spokespersons while maximizing awareness for a differentiating new look.

SHISEIDO VITAL PERFECTION   |  1.2.3 還原真．緻  |  ANSON LO篇

SHISEIDO VITAL PERFECTION   |  1.2.3 還原真．緻  |  姜濤篇

Vital Perfection 2021 
1.2.3 還原真.緻

The product concept of Shinrin-yoku was jointly conceived by agency and client from the ground up. From consumer research to product testing to film production, the whole project spanned more than 2 years before launching in the HK and Taiwan markets.

Forest Relief Series Launch
療癒，在森の中

Timotei HK  |  髮の療癒在森の中 30s

TIMOTEI

Small businesses matter. CLP provides SMEs with smart digital solutions for boosting energy savings and making easy bill payments.

中電營商 e三寶

Excellence in Media Strategy, Marketing Excellence Awards 2021

Excellence in Data-driven Marketing, Marketing Excellence Awards 2021

Excellence in Advertising, Marketing Excellence Awards 2021

Best Idea - Influencer, MARKies Awards 2022

Best Use of Influencer, MARKies Awards 2022

Shiseido was the first skincare brand to use members of MIRROR as endorsers. In 2020, they appeared on their Youtube Live channel just as COVID-19 hit the retail market. In 2021, Shiseido set out to re-ignite the passion of the city and inject new life into the skincare market with the launch of their new flagship product featuring a technological breakthrough - The LIFEBLOOD. With this campaign, they maintained their leadership position in the market despite strong challenges from other leading international brands.

Ultimune 3.0 Launch
My Powerful Heartbeat

SHISEIDO  UTM 3.0  |  WHAT POWERS YOUR HEARTBEAT  |  Keung To

SHISEIDO  UTM 3.0  |  WHAT POWERS YOUR HEARTBEAT  |  Anson Lo

SHISEIDO  UTM 3.0  |  WHAT POWERS YOUR HEARTBEAT  |  Edan

SHISEIDO  UTM 3.0  |  WHAT POWERS YOUR HEARTBEAT  |  Ian

SHISEIDO  UTM 3.0  |  WHAT POWERS YOUR HEARTBEAT  |  Stephy

Ultimune 3.0 Launch 
My Powerful Heartbeat

One day in Alma’s life.
We created a vlog-style video to promote a unique hair spa experience, curated by a real hair spa expert.

SHISEIDO PROFESSIONAL |  Alma's Haircation

Shiseido Professional

Based on the true story of a real-life HSBC Premier customer, Christian Yang, this is a warm, engaging holiday edition of the HSBC “Story Continues” brand campaign that started in 2020. No product, no sales pitch, no scripted dialogue. Only the love and gratitude that connect generations.

HSBC  |  Christian's Story 爸爸的存褶簿

A video delivering a rallying cry to unite the different business units of New World Development, based on the Chairman’s firm belief in Creating Shared Values (CSV).

The village grocery store: A brand video about shared values
村口士多

NEW WORLD DEVELOPMENT  |  Creating Shared Values 村口士多  Full version

New World Development

Getting young people to think about retirement is tough enough. Persuading them to start planning for it early is even tougher. We broke down the barrier by addressing the issue through a collaboration with the most popular social platform, Trial and Error. 

Retirement Autonomy Campaign 2021
30歲前還未plan 退休，會變成魔法師

永明金融 x 試當真  |  如果30歲還未Plan退休，就能成為魔法師

The first branding video for Hair Supplement by Lux, created to reinforce the key benefit of healthy and shiny hair. Let there be light, but allow your hair to shine in its own right!

Hair Supplement by LUX  |  極致の鎖光術

The Lux Luminique range is crafted with unique, exquisite floral fragrances. To reinforce this message, we created a series of short love stories around the theme of Lover’s Concerto. 

Over the past 5 years, we’ve exploredand experimented with a rich palette of emotions.The result is a body of work that is exuberant, nuanced and marked by a rare emotional honesty.

Over the past 5 years, we’ve explored
and experimented with a rich palette of emotions.
The result is a body of work that is exuberant,
nuanced and marked by a rare emotional honesty.