Our philosophy

All roads lead to Rome, but only one road leads to good advertising.

“For wide is the gate and broad is the road that leads to destruction, and many enter through it. But small is the gate and narrow the road that leads to life, and only a few find it.”

At Narrow Door, we strive to create razor-sharp, soul-piercing ideas. We discard all but the very clearest thoughts, let go of our natural love for everything digital, and never allow past success to blinker our vision. In all our communications,we tell a unique story with humour, honesty and the utmost simplicity.

Through the narrowest door will emerge works bound for the widest audience.




What we do

We breathe life into advertising.
We craft emotions and messages for brands and plant them in the media that are most relevant to the target audiences.

  • Strategy

    • Positioning
    • Naming
    • Brand story & voice
    • Industry research
    • Benchmarking
  • Content Creation

    • Brand messaging
    • Copywriting
    • Art direction
    • Photography
    • Film
    • Product visualisation
  • Social Marketing

    • Social strategy
    • Social channels setup
    • Content management
    • Audience targeting

Meet our team

We are an equal opportunity employer but our team members may make you think otherwise.
  • Terry Tsang
  • Joseph Mok
    Creative Consultant
  • Kit Yu
    Creative Director
  • Cherry Tong
    Creative Director
  • Apple So
    Associate Creative Director
  • Chung Chow
    Associate Creative Director
  • Venus Leung
    Senior Copywriter
  • Krystal Cheng
    Senior Copywriter
  • Karla Ngan
  • Jolin Chan
  • Charlie Tai
    Senior Art Director
  • Yo Choi
    Senior Art Director
  • Stepp Luk
    Senior Art Director
  • Christy Leung
    Art Director
  • Joyce Li
    Group Account Director
  • Melanie Yau
    Account Manager
  • Carol Tam
    Account Manager

Our clients

From Beauty to Banking, from Personal health care to Pharmaceutical, from FMCG to Charity, we craft every campaigns with right emotion and engagement.
Terry Tsang

Started as a Chinese copywriter at Grey Hong Kong in 1996, Terry has 27 years experience in the advertising industry and worked for top 4A agencies including Grey, J. Walter Thompson, Leo Burnett, McCann-Erickson and Bates.

Terry served and won International and local awards for HSBC, Coca-cola, Nike, McDonald’s, San Miguel, Carlsberg & Procter & Gamble. He led the creative department at JWT as Executive Creative Director on HSBC for 8 consecutive years. In 2018, he decided to breathe life into his creativity by building Narrow Door under the Bees Group to serve clients in a more agile and dynamic environment.