Launch Video
Wear to Glow

A local activewear brand that brings a unique sensuality to functional clothing. Our task was to launch the “Beauty that performs” brand promise globally and build the brand from scratch, from communication strategy to launch creative assets across all social media platforms to PR & Events. Collaborating with two Bees group agencies, our all-women WOW team were able to deliver a full 360 O2O campaign despite limits in budget and time. Our core idea: “Every wow makes you glow”, a celebration of the inner fulfilment the modern woman enjoys from every small achievement.