Branding Campaign
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ViuHK came to us with a very challenging ask: differentiate their brand from their sister company, ViuTV. The launch of Disney+ had made it all the more important for ViuHK to preempt the market with a distinctive brand image. We knew we could not leverage on “The Mirror Phenomenon” as this would only make it even harder to tell ViuHK and ViuTV apart.
We decided to live up to their core value - The Power of Drama - by making their advertising campaign every bit as entertaining as their drama programmes.