Sun Life
ESG PRODUCT VIDEO
一代耕耘，幾代收獲
Insurance
INFO
The brief was to create a product video featuring HK's first ESG-themed legacy plan. We enhanced the product story with a parable and a credible, relatable spokesperson.
Tag
#Online Video
#KOL Management
Emotion
HOPEFUL
HAPPY
TOUCHED
AFFECTIONATE
Video
Key Visual
