130th Anniversary Branding Campaign
隨明日變，變更幸福

The ask was to create a celebratory video for the 130th anniversary of Sun Life in HK, one that would, instead of trumpeting past glory, carry a message that is relevant to the local context. Our concept: Happiness is circumstantial, Joy is not. In an ever changing world, it is the joy of life that allows us to celebrate every fleeting moment.