Ultimune 3.0 Launch
My Powerful Heartbeat

Shiseido was the first skincare brand to use members of MIRROR as endorsers. In 2020, they appeared on their Youtube Live channel just as COVID-19 hit the retail market. In 2021, Shiseido set out to re-ignite the passion of the city and inject new life into the skincare market with the launch of their new flagship product featuring a technological breakthrough - The LIFEBLOOD. With this campaign, they maintained their leadership position in the market despite strong challenges from other leading international brands.