SHISEIDO EUDERMINE
肌膚的曙光

To launch this Shiseido’s very first product with a heritage of over 100 years with the four ambassadors, we injected a theme of ‘Hope’ in the work after their heartbroken incident last summer.   “The First Light” captured the essence of this essence well:  in Chinese “ to catch the first light” means “seeing the hope ahead”.  “First light” also sounds like “ Storing light” for your light, which succinctly represents the product benefit of a glowing skin.