Senior Citizen Home Safety Association
The Scent of a Mother: Mother’s Day Brand Video
媽媽的氣味
Every mother likes to smell her baby. That’s an instinct.
To pay tribute to all the mothers on this Mother’s Day, we wanted to bring back this comforting sensorial memory for them. We invited real people - grown-up sons and daughters who have long been living on their own - to take their mothers in their arms and hold them in a long embrace. In the end, not only did the mothers rediscover their favorite smell in the entire world, but the children realized that, in their hearts, they had never left home.
Excellence in Corporate Social Responsibility, Marketing Excellence Awards 2019
Film - Social and Interactive Video Single - Social Video, Kam Fan Awards 2019
Digital & Social - Social Single - Social Behaviour and Cultural Insight, Kam Fan Awards 2019
