New Era 2023 Branding Campaign
Fit for Glory

Fit For Glory
But what is Glory?

Glory is not the privilege of champions.
It’s the spirit embodied by every person who sweats for their dreams. No backing down, no giving up.
It’s the same spirit that drives Hong Kong-based Filipino rapper JB.
Through his experiences as a dream-chaser and his personal statements,
New Era reveals why Glory is attainable by everyone,
while defining a Glory that’s all his own.

His words are his strength:
“Glory stays in style”
“Glory makes no compromise”
“Glory goes beyond”
“Glory takes no shortcut”

This campaign is a shout-out to every person who commits themselves to their dreams.
Get Your Glory On, join up with New Era and live your own Glory Statement!