All Shiny White
重塑原齒白

Darlie's whitening proposition was getting lost in a fiercely competitive market. A year after the launch of its new double-enzyme formula, awareness remained low. How could we retake the lead with superior product differentiation?
Darlie’s brand purpose has always been this: to enable users to make deep human connections through the power of a confident smile. Once again, we turned to the best spokesperson for this message, someone who is genuine enough to let us look beyond the superstar to the unassuming, relatable person that he is.